BT Sport has secured the rights to screen the Champions Cup and Challenge Cup in the United Kingdom and Ireland from the 2018/19 season.
The four-year deal will run until the summer of 2022 as the competitions steps away from Sky Sports and moves to one pay-TV broadcaster.
One season remains on the existing deal with both BT Sport and Sky Sports sharing the rights to broadcast the competitions.
EPCR CEO Vincent Gaillard said: “The interest that we have seen through the tender process shows how the tournaments continue to go from strength-to-strength.
“Having one premium pay-television broadcaster in BT Sport will simplify the viewing experience for those fans and coverage on free-to-air television will give greater exposure to our outstanding rugby experiences.”
BT’s managing director of content and strategy Andy Haworth added: “BT Sport is now the home of elite European rugby, as well as the home of Premiership Rugby.
“We’re proud to have won the live rights for these fantastic competitions. We’re extremely passionate about our rugby coverage and will continue to work hard to grow the profile of the sport.”
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