Source: Unsplash
Online gambling companies are known for their close collaboration with sports teams. The first ones that come to mind are Premier League clubs like West Ham and clubs in the Championship like Stoke City. However, in recent years, an abundance of online casinos have taken an interest in sponsoring rugby teams. This is because the relationship between the two benefits both sides. Here, we'll talk about why rugby teams are part of casino promotions and how both gambling sites and rugby teams benefit from this.
It's a Way for Casinos to Reach Their Target Audience
The biggest advantage for rugby teams sponsored by online casinos is the extra income they stand to make. However, online casinos use sports sponsorships to gain a bigger reach in the sport's fanbase.
Because rugby's main demographic is men, online casinos saw a marketing opportunity. Moreover, many betting sites offer payments via paysafecard. This is why many rugby fans opt for the best online casino paysafecard when placing their bets. So, not only do online casinos gain a wider audience, but they also boost their reputation and build brand awareness. Typically, sponsoring companies want their name and logo to be displayed on players' jerseys. This way they get noticed by millions of sports fans worldwide.
According to surveys, there are a significant number of ladies that engage in online gambling. Which is another reason why rugby is an ideal advertising opportunity as it attracts a big number of female spectators. Additionally, rugby is one of the world's fastest-growing sports. So, we can expect many more sponsorships between online casinos and rugby teams in the future.
Many Spectators Are Betting on Sports
The betting industry in the UK is one of the biggest in the world. This is because the UK is home to millions of sports fans who like to place wagers for their team to win. Believe it or not, the sports betting frenzy has even swept the USA. Additionally, the gambling sector experienced a huge spike in popularity after they started sponsoring football teams. So, casinos were presented with an opportunity to gather a larger customer base by sponsoring rugby teams.
Furthermore, online casinos can gain new followers by giving out bonus promo codes, or having promotions on rugby betting. Many gambling operators know how much big games mean in rugby. So, punters can often find sportsbook promotions specifically tailored for the upcoming match. Rugby fans make up a fair share of sports bettors, and online casinos are aware of that. For that reason, this mutually beneficial relationship is very likely to continue for some time.
Some Rugby Teams are Not Fully on Board
Source: Unsplash
Although many rugby sides have opted for casino sponsorships, there are some that don't agree with this. A growing anti-betting campaign, named “Reclaim the Game ” from New South Wales intends to reduce the influence of online casinos in sports. Additionally, this program has gained support from several clubs in various sports, most notably the Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs from the National Rugby League (NRL). The two clubs have decided to no longer allow betting-related sponsors. Additionally, they've opted to refuse any kind of advertising led by sportsbooks and casinos.
Even clubs from the Australian Football League have taken steps to end their partnerships with betting companies.
Conclusion
Since the introduction of betting, sports and gambling companies have always shared a mutual audience. As a result, the two sides found a way to cooperate and benefit together. By sponsoring the biggest names in the world of sports, online casinos gain credibility and customers, while sports teams gain a valued sponsor.
This led to sports online betting companies becoming a powerhouse in sponsoring both football and rugby teams in the UK. These two industries have had their fair share of successes, and their partnership will most likely continue in the future.
