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Lord threatened to shake up rugby same as ESL in soccer | Peter Jackson

Peter Jackson looks at rugby’s Kerry Packer figure, David Lord, who was ready to shake up rugby 40 years ago

On the Richter Scale of seismic gamechangers, David Lord could claim to have set the bar for the European Super League.
Reaction to the Australian promoter’s jaw-dropping scheme 40 years ago may have stopped short of goading the fans to storm Twickenham but it caused a sense of outrage not dissimilar to that felt at the shenanigans of the ‘Dirty Dozen’.
While everyone despised the unbridled greed behind Super League, Lord had his players firmly on-side. Far from being intimidated by threats of life bans, they were rubbing their hands at the prospect of being paid for something they had alw...

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