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Nick Cain: Championship rebrand can be a real game-changer

The rebranding this week of England’s second professional league as Champ Rugby could be a game-changer in English club rugby, and it is a new dynamic required so urgently that it almost cannot afford to fail.
The disaffection with the administration of the game is such that it was predictable that naysayers would be out in force, focusing on the name change with a blizzard of social media sniping.
There were suggestions that the brand concept was too close to ‘Chump’ for comfort, and therefore money for old rope, despite the confusion of the ubiquitous Championship title also being used to ...

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