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Champions Cup? Now it’s taking in also-rans!

CHRIS HEWETT
GUEST COLUMNIST

If and when the brewing industry calls “time gentlemen please” on its financial support for the European Champions Cup – it is not yet certain that Heineken, the current title sponsors, will extend beyond next season – who might be in the market for naming rights?
As the tournament has reached a point where it is far easier to get in than it is to get back out again, the organisers should consider opening talks with acknowledged experts in the field. Her Majesty’s Prison Service would be a perfect fit.
England’s &ld...

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