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Paywall could kill off rugby audience

THE government’s rejection of calls from the cross-party Digital, Culture, Media and Sport Select Committee to give the Six Nations a ‘Category A’ listing, which would have guaranteed free-to air terrestrial TV coverage for the tournament could be seriously harmful to the future health of this sport.
Participation numbers in cricket went through the floor when the sport went behind the broadcast paywall, and if the same happens to Rugby Union it will be a disaster which can be easily sidestepped.
If any of the Six Nations broadcast negotiators need any reminding of how the...

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