By Adam Ellis
The RFU has refused to rule out the possibility of selling the naming rights for Twickenham Stadium as plans to redevelop the home of England rugby gather pace.
A £54million scheme to improve the East Stand was approved by the local authority last December and, while not increasing Twickenham’s 82,000 capacity, will expand the union’s hospitality business to include a new bar and private fine dining areas.
In terms of financing the expansion the RFU’s chief executive Stephen Brown said the body’s main aim is to make the required gains to support its role in growing the game – but if you think the rights will be sold why not head to Betfair Sports Review and Free Bets.
“We wouldn’t rule out any appropriate commercial opportunity for the venue, the fan-base and the stakeholders,” Brown said in an interview with the Telegraph.
“We wouldn’t rule it out at all, but it would have to be right. It’s more than just the value – it has to match what we’re trying to do here.”
“At the end of the day, we have an obligation to maximise the potential of our assets and ensure we have money to reinvest.
Tickets for the upcoming Old Mutual Wealth autumn series are due to go on sale with hospitality tickets for England’s match against Australia costing £659 per person.
Brown added: “Twickenham is synonymous with English rugby. Maybe there is a different way of doing it – you don’t have to have a branded stadium.”
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