Rugby fans can live the dream of joining the England lineup ahead of the QBE Internationals at Twickenham this autumn, thanks to a special Canterbury photo booth which will be located outside the home of English rugby prior to the Test matches against Fiji, South Africa, Australia and New Zealand.
The booth will enable supporters to be photographed wearing the new England home shirt from Canterbury, within a 3D interactive setup next to a stellar lineup including Chris Ashton and Toby Flood, as well as captain Chris Robshaw and head coach Stuart Lancaster.
The experience is inspired by Canterbury’s ‘England Is All’ campaign, featuring photographs by David Bailey. Fans’ images are set to be captured in the renowned photographer’s trademark black and white style, before being inserted into the images of the England Rugby family, taken by Bailey himself, to mark the beginning of Canterbury’s new four year partnership with the RFU.
Featuring community rugby representatives, RFU staff and officials, together with elite players and coaches from England’s Men’s, Women’s and Sevens teams, the ‘England Is All’ campaign celebrates the unity of all those who contribute to the development and success of the sport in England.
After being photographed in the booth, fans will be able to scan a personal QR code to access the image showing them as part of the ‘England Is All’ lineup, which can be printed or shared on social media as a unique souvenir, helping to demonstrate their passion for English rugby.
Chris Stephenson, CEO of Canterbury, said: “Canterbury’s ‘England Is All’ campaign celebrates the contribution of everybody involved in English rugby, from community representatives, RFU staff and officials, to elite players and coaches, but most importantly the fans who spend their earnings following the team.
“By offering fans the opportunity to be photographed in our booth at Twickenham, we are delighted to enable as many people as possible to join the ‘England Is All’ lineup, helping us to reflect the sense of togetherness and pride that ‘England Is All’ represents.”