Paul Rees looks at the pressures on the Six Nations to balance reach and revenue
Is this the last year when the Six Nations is televised entirely free-to-air? As the unions involved prepare themselves for negotiations with bidders, they will be grappling with a simple question: money or eyeballs?
It is one that has taxed administrators in various sports in the last 30-plus years since Rupert Murdoch’s Sky saw sport, football in particular, as a means of driving subscriptions. It spawned the Premier League and prompted excursions into other sports, including rugby union.
In 1996, when it wa...
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