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Humble beginning but Heineken dreamt big

RUGBY MATTERS

BRENDAN GALLAGHER

SO now, in this most unusual and mind-bending season, we finally have the two finalists for the 25th anniversary European Champions Cup, or the Heineken Cup as my generation will always call it. Not a bad time to reflect on its humble origins.
Back in the mists of time I worked very closely with Heineken when they ran the Heineken Welsh Championship, compiling their weekly ‘Newswire’ update and team by team previews from London at Hayters Sports Agency which, in those pre digital days, we cranked out on something resembling the Caxton printing ...

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