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Talking the talk: Prem looking to drive growth

League rugby returns this week, on a Thursday to avoid a clash with the Women’s World Cup Final, in a sign of how the times are changing, and it has prompted a four-letter word.
Champions: Bath celebrate last season

By Paul Rees

League rugby returns this week, on a Thursday to avoid a clash with the Women’s World Cup Final, in a sign of how the times are changing, and it has prompted a four-letter word.
The Premiership is no more having been rebranded as the Prem in a stated attempt to strip away formality and make the competition more accessible to the younger generation, a departure from the time when they were encouraged to get to know the game through playing it.
There will be more action and content from behind the scenes on social media to augment tries and key moments, such as thumping tackles a...

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