JEFF PROBYN
A FRONT ROW VIEW OF THE GAME

Well, if ever there was a lesson for rugby to learn from football, the women’s European Championship final certainly displayed one in England’s victory over Germany. Not just about how to win a game but also how to get a larger share of the game’s global audience. The first major prize won in football since 1966 was achieved in front of an 87,192 packed Wembley stadium and a peak TV and digital audience of close to 23 million viewers.
Compare that to the less than 30,000 crowd and just over half a million TV and digital viewers which is the ...