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Chris Hewett

Chris Hewett: Saracens buck the trend of ever-increasing prices in the Prem

Chris Hewett examines the soaring cost of watching live rugby and asks whether Saracens’ decision to cut season-ticket prices could prove a smarter business model.

Saracens flyer Noah Caluori on the attack in front of fans at StoneX stadium

There’s no pleasing some people. The generous souls in charge of business at Edgbaston had barely finished unveiling their Great Ashes Giveaway – for a mere £165 a day, they proudly announced, devotees would have the honour of watching next summer’s England-Australia contest from the zoo-like Hollies Stand – when the entire cricketing world, together with its maiden aunt and pet dog, accused them of naked profiteering.

It might have been enough to drive a well-meaning executive to drink, had alcohol not already caused more than its share of problems in the higher echelons of the summer game.
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