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Nations Champ ‘worth £1billion’

■By SAM JACKSON

TOM Harrison, chief executive of Six Nations Rugby, is confident the Nations Championship will become a $1 billion sports brand, generating almost double what it stands to make in its opening media rights cycle. He told The Times: “We are going to create a billion dollar asset out of the Nations Championship. No question about that. The brand will be exceptionally valuable in five, ten years time.”
Globally, rights for the Nations Championship, which are set to account for about 80 per cent of the income generated by the competition, have been sold to ...

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