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Chris Hewett: Saturday void suits the ‘Prem’ hyperbole

Bristol Bears

Sport is no stranger to hyperbole and there are times when rugby leads the way. This is one of them.
After shedding three syllables and going upper-case with a vengeance by rebranding the Premiership as the “PREM”, the people behind England’s shop-window club offering have somehow reached the conclusion that we are embarking on a “groundbreaking and transformative new era”.
They might be proved right in the fullness of time: there may indeed be a decisive move towards a franchise model in the top flight, the successful launch of a global club championship and all manner of other mod cons.
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