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Red button diplomacy

by
The Rugby Paper Team
24 October 2021

Wales and Cornish Pirates prop Craig Mitchell retires

S4C called it ‘a retrograde step’ when they lost live rights to Wales’ autumn matches. But it wasn’t as if Amazon Prime, in taking perfectly legitimate steps to protect their asset, had run roughshod over Welsh-speaking viewers.
Subscribers who prefer to watch Wales with commentary and punditry in their native tongue can do so from next Saturday thanks to Amazon providing a red-button facility.
It’s what you call smart public relations.

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