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Women’s World Cup audience on a high as records tumble

Ellie Kildunne

England's 69-7 win over the USA in the Women’s Rugby World Cup opener in Sunderland last Friday drew in a peak audience of 2.4 million on BBC1 and 600,000 on iPlayer.
In total, 4.6m viewers tuned in to the live coverage over the opening weekend, surpassing the entire reach of the previous World Cup, which attracted 3.7m viewers overall, including 1.8m for the final.
Scotland’s 38-8 win over Wales had a peak audience of 1.2m, while Ireland’s 42- 14 victory over Japan drew a peak audience of 534,000.
The attendance record for the WRWC was also broken on the opening night as 42,723 watched the ...

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