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TV chiefs aiming to build on popularity upsurge

Emily Scarratt

EXCLUSIVE
By JON NEWCOMBE

WOMEN’s rugby is set for another major boost with ITV planning for live coverage of all 26 matches at the upcoming World Cup.
One attendance record after another has been broken during the first four rounds of the Women’s Six Nations and ITV want to get in on the act whilst interest is at an all-time high.
Due to logistics, ITV’s coverage will be studiobased in Ealing rather than over in the host country New Zealand.
The Women’s World Cup begins on Saturday October 8 and runs through to Saturday November 12.
England will go into the tournament as the number on...

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