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Chris Hewett

Rugby needs this new ITV audience

CHRIS HEWETT

WHO out there remembers what occurred immediately after the great Ashes series of 2005?
To be clear: pretty much every Ashes series in history was touched with greatness when set against the five-act trouserless farce staged in Australia over the last couple of months, but that one on English soil midway through the Noughties was indisputably a classic.
And what happened? The planet-brained governing class removed cricket from terrestrial television and drove it into a satellite ghetto. Well done. Congrats.
Rugby Union has gone a long way down the same cul-de-sac over the ...

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