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Big Chief gets chop just like Custer

WE WILL see no more of Big Chief, pensioned off in his prime by an Exeter hierarchy so acutely aware of Native American sensitivities that they are leaving the rest of their branding untouched and will no doubt continue participating in the “Tomahawk Chop” from their posh seats in the corporate boxes.
Those of you who refuse to take this subject seriously - stop sniggering at the back! - fail to understand the profound complexities of the mascot business. It is no easy matter to design a daft suit that encapsulates the spirit, the culture and the deepest yearnings of a professio...

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