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The future: Access All Areas

PAUL REES REPORTS ON HOW THE GAME NEEDS TO ADAPT TO ATTRACT NEW FANS IN A WORLD DOMINATED BY SOCIAL MEDIA

THREE Premiership fixtures last weekend attracted more than 115,000 spectators. The ‘home’ sides all lost, leaving their boards to weigh up the vale of missionary expeditions to expand their audience – Bristol now have it all to do to make the top four having twice played the two teams immediately above them – but growth is the word.
There was a revealing interview with George Ford recently. It was on the financial pages of the Sunday Times where each...

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