CHRIS HEWETT

GUEST COLUMNIST

When Bruce Craig completed his purchase of the Bath club a decade ago, the supersized scale of his ambition was not exactly a state secret. Leaving aside the signs of boardroom anarchy at Twickenham and the re-emergence of the All Blacks as undisputed market leaders on the international scene, nothing in rugby was more blindingly obvious.
Craig set himself the task of “making Bath great again”, to use a Trumpian phrase, and wasted precious little time in activating his plans. Those plans were lavish, as befitted a man with a private...