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All Blacks jeers gave RFU boss his mission

NICK CAIN talks to the RFU’s new chief excecutive Bill Sweeney about his vision for the English game

BILL Sweeney says he has a bold vision for the English game which has been spurred on by his memory of being at a dinner with a group of All Black coaches and players who told him that England were destined to be serial underachievers despite winning the 2003 World Cup.
Here is the new RFU chief executive’s account of the incident: “I will never forget when I worked at adidas I was given responsibility for the All Black contract. They were based in New Zealand, and I was ba...

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