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Falcons flying high again

Newcastle’s commercial guru Mick Hogan tells JON NEWCOMBE that the Premiership’s most northerly club have learnt from mistakes of the past and are determined to build on recent successes

WHEN Mick Hogan first joined Newcastle as head of marketing in December 1999 he saw an opportunity lost. The side that had won the inaugural Premiership only 18 months before was beginning to break up and were watched by an ever-dwindling fanbase.
Nearly two decades on, they are enjoying their best season since Sir John Hall’s riches bought them silverware, and Hogan, the managing director...

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