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Women’s Game in Focus: Wasps fly-half Florence Williams

Sarah Rendell talks to the Premier 15s player who sparked debate around the marketing of women rugby players last year

Florence Williams is chipping away at the ignorance about women’s rugby one try and one marketing campaign at a time.

The fly-half, who started her rugby life at Aylesford Bulls aged eight before playing for clubs Lichfield, Loughborough Lightning and now Wasps, made headlines last year after she shone a light on Ireland Rugby and brand Canterbury for missing a ‘golden opportunity’ to promote female players during their kit launch.
Instead of using athletes they used models and so the 26-year-old took to social media to take action.
The buzz from her tweet made Canterbury change their polic...

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