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Bearly credible, this Bristol ursine rebrand

THE marketing brains behind Bristol’s rebranding as Bears could not have struck a more timely PC note.
During a season in which two players, Mathieu Bastareaud and Denny Solomona, have been banned for homophobic abuse, Bristol made a statement of their own.
No sooner had they won promotion to the Premiership than they decided to go ursine. This decision to ‘go bear’ appears to have been made regardless of them sharing their new mascot with the Bristol Bear Bar, a favourite haunt of the city’s homosexual residents for the last 15 years. Many of the clientele are bea...

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