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Peter Jackson

It cost me £24m to win title – Kennedy

PETER JACKSON
THE MAN TRULY IN THE KNOW

NOBODY knows the savage cost of trying to make rugby union pay in Greater Manchester better than Brian Kennedy. For the answer he need only point to a treasured possession, the Premiership trophy won by Sale Sharks 20 years ago.
“I paid £24 million for it and I’m not joking,’’ he says. “That’s what it cost me to run the club over 16 years before I called time. There are six million people living here in the north-west and they all love football.
“It’s easier to fill a rugby stadium in a ...

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