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Why is so much of the club game hidden behind a paywall?

AS more and more club football basks in the glare of the multi-million audiences on free-to-air television coverage, an increasing amount of club rugby chooses to hide its game behind any paywall they can find.
The BBC’s treat for footie fans with the first of a regular Champions League highlights programme might have led some who also like the oval-ball to think that Rugby’s Champions Cup would be given similar exposure when it kicks off before Christmas.
Dream on. Last season a few matches made it on to free-to-air television via ITV. This season there will be none be...

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