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Don’t be blinkered, the Lions are all about cash

COLIN BOAG

How much money do you think was generated from the Lions tour of New Zealand? Your guess is as good as mine as the Lions simply don’t want to discuss it. One thing’s certain, it’s a significant amount.
The New Zealand Union are reckoned to have made a profit of around 30m NZD – that’s about £17m – so you can see at a glance why the Lions are so popular down there. The Lions are a subsidiary of the four Home Unions, and it’s a serious money-making vehicle for them – the brand is ruthlessly protected, as is evidenced whenever ...

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