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Out go Aviva, but who will sponsor Premiership?

PREMIER RUGBY are confident of having a new title sponsor in place to replace Aviva who end their sponsorship of the Premiership next weekend.
The insurance giants have been the sponsor of English rugby’s Premier competition since July 2010 when they replaced Guinness in a four-year deal worth £20 million.
They renewed in May 2013 but then announced last year they would not be continuing – and despite having had a year’s notice Premier Rugby haven’t got anyone lined up.
It has sparked fears from some clubs who are already looking at heavy losses that they wil...

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