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Out go Aviva, in comes £5m blackhole fear

by
The Rugby Paper Team
12 March 2017

EXCLUSIVE
By NEALE HARVEY
PREMIERSHIP clubs fear they could face a £650,000 black hole in their finances next season if umbrella body PRL fail to locate a new title sponsor.
Aviva’s long-standing deal with Premiership Rugby runs until May, but England’s top-flight clubs have voiced concerns over PRL’s failure to name a replacement.
Aviva currently contribute around £5m each season but Premiership Rugby are understood to be seeking a deal from prospective sponsors worth £35m over four years amid a climate of stiff competition from within rugby and Premier ...

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